With brands constantly vying for consumers’ attention, packaging is an aspect that can make or break the first impression. It can also shape a customer’s journey. But creating the perfect package is an art, as it is not just about getting the right boxes and designing clear labels; it is about crafting an experience that impresses a new buyer and converts them into a brand loyalist. So, here are packaging mistakes to avoid: 1. Wrong packaging material A common packaging mistake is to avoid choosing the wrong material for the package. The container is one of the crucial parts of keeping the products inside safe. The importance of choosing the right kind of corrugated cardboard boxes cannot and should not be overlooked. Selecting the wrong material might mean customers receive a damaged product or container, which can make the consumer think poorly of the brand and avoid repurchasing. They could also leave negative reviews for the company if they receive a damaged or improper package. This disappointment can be avoided by simply putting some extra into the box or container one chooses for the product. One may also want to choose secure, double-walled boxes instead of single-walled ones to secure the product further.