Franchises have made the products and services of various brands accessible to the world, contributing to expanding brands’ reach. Also, buying a franchise is a great way for entrepreneurs to invest in successful businesses and earn a great income. However, running a franchise has its challenges, and while some franchises have consistently performed well, others have failed to take off. Being aware of some mistakes franchises make can help one kickstart a successful franchise: Jumping the gun without proper research A brand might suddenly become popular locally because of various reasons, but that doesn’t necessarily mean that the brand will become successful at a global level. A lot of data analysis and prediction is required to understand whether a brand’s popularity is likely to sustain and, if so, whether it will be accepted in other regions as well. The research should include a background study of the brand, its target audiences and their demographics, what area they are concentrated in, and consumer trends in the place where the franchisee is planning to expand the business. One should also never take a brand’s credibility for granted, irrespective of how successful it seems at the moment. Proper research is critical in helping one decide whether to associate with the franchisor.