The holiday season brings an enthusiastic exchange of gifts, but a less cheerful reality emerges after the festivities end – gift returns. While it’s true that all gifts are unique and it’s the thought that counts, some gifts serve no purpose and end up collecting dust. Many studies indicate a notable surge in gift returns for items that failed to hit the mark. Some of the most common gifts that are commonly returned are as follows: Cosmetics When it comes to gifting cosmetics, foundations and primers top the list of most-returned items. The main challenge in gifting cosmetics is selecting the right shades and ingredients that suit the lifestyle and preferences of the receiver. These items are highly personalized, so foundations, primers, concealers, and powders are best avoided as Christmas gifts. Instead, one can opt for safer choices like eyeshadows and brushes, as these beauty essentials give variety in one package and are usually standard across different brands. Clothes The clothing exchange often stems from sizing issues, different color preferences, evolving styles, and fashion preferences. Since sizes cannot be visually gauged, giving clothing as a gift can be tricky. An e-commerce platform’s figures revealed that one of its most exchanged gifts was men’s dress shirts, and the primary reason for returns was sizing problems.